James Gaskin
Taking James E. Gaskin's irreverent but successful approach will explain which technologies and technical products cause too many problems, which can be tolerated, and which can save time and make money. Using dozens of real world examples gathered during years of consulting, and writing 16 technology books and thousands of articles, Gaskin's "unbiased and unboring" speeches balance technical frustration with laughter. Learn how to choose hardware (computers and networking), software (Microsoft), and even people. Laugh while learning how to make the technology in your business work for you and not against you.
Speaker: James Gaskin , Author and Consultant
Gene McCubbin
The High-Tech Playground: Why Business Blogging, RSS and SEO Are Serious Tools You Need Now
Web feeds, blogs and wikis are driving fundamental changes in how other organizations market their products. But what about YOU? Are you up on the latest trends in social networking for business? Find out how the correct strategy will allow you to extend your own reach beyond state lines without breaking the bank. In this session, you’ll learn: What makes a blog a blog and how to leverage blogging platform technologies to provide significant advantages to your business. How RSS web feeds can be used to effectively monitor your company’s reputation, as well as tracking industry trends that can impact your business. The ABC’s of Search Engine Optimization (SEO) and smart search ad placements can help you get the most ROI for your marketing and advertising dollar.
Speaker: Gene McCubbin, CEO & Founder, PopLabs.