Why ITEC Works

ITEC has continued to deliver increased value to its customers and produced results. Successful new sponsorship programs have been launched, new educational opportunities organized, and the quality of the attendee has greatly improved, resulting in an overall improved product for our customers.

Enhanced Marketing and Brand Identity

ITEC takes seriously its responsibility to deliver a high quality audience. The ITEC marketing team has created a multi-tiered marketing program—a combination of direct mail, e-mail, public relations and affinity-based outreach—targeting specific demographic categories of attendee prospects.

Enhanced Attendee Quality

To ensure that only the most valuable and purchase-capable audience attends, ITEC continues their special qualification process that approves registration request based on answers relating to purchase authority and IT spending power.

Enhanced Attendee Value

The highest quality attendees value their time the most. To give them an additional reason to attend, ITEC has added sessions to the new conference program to complement and extend the value of the exhibit floor. Editorially-driven sessions are organized into thematic tracks around the areas of most pressing concern to attendees, and real-world case studies are developed with key vendor organizations.